I will never forget when I visited a dispensary for the first time and purchased an infused product. It was a cannabis brownie, and it left a lot to be desired. It tasted like what I would imagine a hockey puck would taste like. I don’t know if it was because the ingredients were not top quality, or if the brownie was old, or if it was some other reason. Regardless, I was not impressed.
But that was a long time ago (2011). Infused products have come along way in the last five years. At the time I purchased the previously mentioned brownie, dispensaries were not as common place in Oregon as they are now. Dispensaries were farther along in California, and to a lesser extend Colorado, but the infused product sector of the industry was very young. Every month since then new companies have started, and new products have entered the market.
Now days there are all types of infused products. Cannabis flower and concentrates have dominated the market for a long time, but infused products continue to gain market share. For consumers like me, it’s a truly exciting time to be alive! The upcoming Cannabis Business Summit and Expo hosted by National Cannabis Industry Association has a panel that is dedicated to the topic of the future of infused cannabis products.
Panel members will include Nancy Whiteman from Wana Brands, Will Kleidon from Ojai Energetics, Marc Graboyes from Next Frontier Biosciences, and Charles Jones from Chooze Corp. The panel will be hosted by Erin Carlstrom Rogoway Law Group, and is going to cover such topics as:
❖ The latest extraction technology and techniques and how they are being utilized by infused product manufacturers
❖ What are distillates and how has the rise of concentrates influenced the next generation of infused products?
❖ The growing importance of automation as it relates to edibles manufacturing
❖ The shift towards infused products with added benefits
❖ How to appeal to consumers with mood enhancing properties beyond Sativa and Indica
I don’t even want to speculate as to what types of innovations they are going to talk about, but you better believe it’s one of the top panels from the event that I will be keeping a close eye on. When you talk about the future of the cannabis industry, you are largely talking about the future of infused products. Consumer demands are evolving in the cannabis industry. Yes, a lot of people still prefer to smoke or vaporize their cannabis, but more and more consumers, especially newbies or those coming off of a hiatus, are much more likely to choose an infused product. Especially if it’s something that they really like in non-infused form.
Tickets to the Cannabis Business Summit are still available, but not many, so get them while you still can. Thousands of industry members are going to be in attendance, and the event is going to feature a sold out exhibitor floor. The event takes place June 12-14 in Oakland, which is right around the corner. I hope to see you there!