NorCal Cannabis (“NorCal”), one of the largest vertically integrated cannabis operators in California, announced today that is has entered a joint-venture with comedian, actress, entrepreneur, author and activist Chelsea Handler to develop a new line of female-focused, branded cannabis products.
The new cannabis line, expected to officially launch in late spring of 2019, will include three distinct vape lines and at least one edible brand – all specifically chosen by Ms. Handler.
“While we’ve seen many celebrities coming out with cannabis lines, Chelsea walks the walk,” said Douglas Cortina, CEO, NorCal. “Chelsea’s mission to create a brand that celebrates sisterhood while providing accessibility to those in need aligns with our values at NorCal. We respect the heritage of the cannabis industry, and appreciate Chelsea’s message that cannabis is both a force for good and here for good.”
NorCal is a vertically integrated operator, which means that the company cultivates, processes and distributes products via a network of owned and third-party retailers. The company also boasts the largest delivery network in the state, allowing for access to those communities who are not close to dispensaries. All of the Chelsea Handler-branded products will be created in the company’s state-of-the-art production facility in Santa Rosa and be available for purchase throughout the state.
“Cannabis has become an integral part of my life. I’ve been open about my usage. When I ‘rediscovered’ it recently, it helped me get through some tough times, and it helped me get off sleeping pills. I now see it as a part of my overall wellness regime,” said Ms. Handler. “I wanted to take my experience and create something specifically for women who have either never tried it before, or who had a bad experience 20 years ago. We were missing the educational component to cannabis, and now with the legalization of cannabis and micro-dosing, we are in a whole new world of possibilities.”
“I knew that if I wanted to have this brand in California, which is my home, I wanted to work with the best. I met with Jigar Patel and Doug Cortina, and knew that NorCal was the right fit for me.
Additional brand details will be announced at the upcoming Hall of Flowers event from April 30-May 1st in Santa Rosa, California, where Ms. Handler will be speaking.
About NorCal Cannabis
NorCal Cannabis (http://www.norcalcann.com/) is one of the largest vertically integrated cannabis operators in California. The Company currently operates state-of-the-art production facilities, including more than 100,000 sq. feet of indoor flower canopy, manufacturing, processing, packaging and distribution assets. NorCal also operates the leading network of statewide delivery depots, and is led by a team of experts combining 50+ years of cannabis experience in California with seasoned leadership in tech, finance and real estate.
Source: PR Newswire