After an extensive search, Canna Advisors, a leading cannabis consulting firm, has added national-caliber brand development expertise to its rapidly expanding client services leadership team with the recruitment of Lisa Jordan as the Director of Marketing.
The trusted company whose staff touts a combined total of more than 75 years of cannabis industry experience is known for providing strategic business license application services, business development, facility design, post-license operational support, compliance, operations management and expansion services. Jordan will lead the firm’s brand development and marketing strategy division which the founding partners recognize as a critical component of building client success.
“There is so much potential in this developing industry. From company inception through post-launch, with a thoughtful and strategic approach from day one, I see cannabis brands becoming as iconic and memorable as Coca Cola,” said Jordan.
Jordan will lead the company’s stand-alone brand development services with customized go-to-market strategies along with plans for new and established businesses, and entrepreneurs and startups who want to jumpstart successful operations. Jordan’s leadership role is reflective of the company’s esteemed reputation as a leading cannabis consulting firm.
As an award-winning strategist who brings mainstream marketing expertise, Jordan previously served as Director of Brand Marketing and Growth Strategy at C Spire, the largest privately held U.S. wireless carrier. She also led marketing development for the Women’s Foundation of Mississippi. Her innovative, strategic approach has resulted in numerous accolades including local American Advertising Awards (ADDY), national awards for predictive analytics, and a Bronze Lion at the Cannes Lions International Festival of Creativity; a global event which recognizes outstanding work in communications and advertising related fields. She holds an MBA and a BBA in Marketing from the University of Mississippi.
For founding partners Jay and Diane Czarkowski, the addition of Jordan fulfills a larger company vision for the continued development and expansion of high-caliber, mainstream marketing expertise and services for their international client base.
“Whether it’s a startup or mature business seeking multi-market growth, we want clients to have a competitive and compliant advantage in the bid for success,” said Jay Czarkowski. ”We know that a solid brand and marketing strategy is a key component of a successful plan.”
“Lisa’s extensive corporate career coupled with her background in nonprofits drew our attention. She helped build the wireless industry from the one-dimensional flip phone era into the limitless market of smartphones,” added Diane Czarkowski. ”We see similarities in the nascent cannabis industry, and Lisa’s experience will help our clients make the most of the opportunity.”
In 2017, Canna Advisors was named the #1 consulting firm by Cannabis Business Executive magazine, and was named among the top companies by the CBE Ancillary Business List.
Source: PR Newswire