Viola Extracts, an innovator in the application of medical cannabis established by former NBA star forward Al Harrington, and Vertical, one of the country’s leading vertically integrated medical cannabis companies, have entered into a strategic alliance to co-develop and market products in medical marijuana (MMJ) legal states across the United States.
For both companies, the alliance opens up new markets in Arizona, Colorado, Oregon, California and soon Michigan. The new relationship also affords each company access to each other’s medical marijuana product lines, broadening and widening market reach, while more efficiently addressing distribution.
Viola Extracts, created by Harrington, provides a high-quality cannabis vaping experience through the growing, marketing and selling of ultra-premium grade shatter, wax, live resins and concentrates to the medical marijuana industry. The company was named after Harrington’s Grandmother for whom cannabis provides relief from devastating pain due to Glaucoma.
“Both Viola and Vertical are chasing the same markets, but with different product mixes and in different states,” said Al Harrington, founder, and CEO of Viola Extracts. “The more we got to know each other, and the more we shared our views on the direction needed within the North American cannabis market, the more it made sense to align our two companies and take them, and the industry, in the direction it needs to go.”
The alliance will be led by Viola Extracts co-founders Al Harrington and Daniel Pettigrew along Sameer Kumar, COO and Head of Nationwide Operations. The three will work together with Vertical’s President of Brands Courtney Dorne and J. Smoke Wallin, Vertical’s Chief Marketing Officer and President of Vertical Distribution Co.
“Viola brings the values, vision and professionalism that align with Vertical’s founding principles,” said Dorne. “Al and his team share the same commitment to quality and brand trust in the cannabis industry that are core to Vertical’s own. We could not have found a better-aligned team to begin our expansion efforts.”
The blending of high-quality cannabis products with a world-class distribution and productization team is a win-win for both Vertical and Viola.
“Al is a force of nature when it comes to his passion for his business and the legal cannabis industry,” added Wallin. “Having a passionate founder is one of the most important ingredients for any brand’s success. We look forward to working with the entire Viola team as we build out our brand portfolio and distribution nationally.”
Vertical is one of the first and largest vertically integrated companies in the legal medical cannabis industry. It’s operations in CA, AZ and OR combined with strategic partnerships in CO, MI, and other markets position it well to take advantage of the rapid legalization and normalization of cannabis globally. Vertical is led by an executive team of entrepreneurs and business leaders from the alcohol beverage, agriculture, CPG, distribution, entertainment, food, healthcare and medical industries. Vertical’s operations include planning, permitting, development and operation of cultivation, extraction, manufacturing, distribution and retail facilities. It has world-class capabilities in product development, co-packing, branding, marketing, education, and legal compliance. Vertical does Everything Pertaining to Green. www.vertcos.com
About Viola Extracts
Based in Denver, CO, Viola Extracts is named in honor of Al Harrington’s grandmother, whom cannabis has aided in life at reducing the pain and blindness caused by glaucoma.
Viola Extracts turns medicinal and recreational cannabis into shatter, wax or live resins. Specializing in butane and water hash extraction, the Viola Extracts team works with quality dispensaries to provide patients with clean, effective concentrates. Viola also maintains close relationships with dispensaries to ensure that they are using sustainable growing techniques to bring out the best qualities of the plant, to make the best possible medicine for the patients.
Source: PR Newswire