San Francisco Chronicle Says YES to California’s Prop 64


The Yes on 64 campaign, from my standpoint, has run a rather amazing campaign, putting together the right pieces to win at the ballot box. While many people think that winning elections are easy for the cannabis community as legalization seems inevitable, but “YES” initiative campaigns can be very tough to win as voters can be skeptical of enacting real change, and any weakness can be exploited by well-funded opposition.

While California’s voting population is primed to end cannabis prohibition, the sheer size of the state, and the cost of campaigning in the Golden State, provides huge obstacles and doesn’t leave much room for error. The folks behind Proposition 64 seem to be striking the right balance that successful law reform measures have utilized, demonstrating support from grassroots activists, social justice organizations and mainstream politicians.

Now, we will see if Prop 64 will get the endorsements of media outlets across the state, particularly of those that didn’t support the Proposition 19 legalization effort in 2010. With the endorsement of the San Francisco Chronicle, whose editorial board opposed Prop 19, the Yes on 64 effort continues its great momentum. The campaign issued a press release to announce the Chronicle’s endorsement:

San Francisco Chronicle Enthusiastically Endorses Proposition 64

City’s Largest Daily Newspaper Becomes Second Major Newspaper to Endorse Prop 64 After Opposing Prop 19 in 2010

Sacramento, CA – The Yes on Proposition 64 campaign announced today the San Francisco Chronicle has endorsed Proposition 64, the Adult Use of Marijuana Act.  The Chronicle joins the East Bay Times (formerly the Contra Costa Times and Oakland Tribune) in endorsing the measure after having opposed Proposition 19 in 2010.

Writing that “any serious discussion of marijuana legalization must begin with the acknowledgment of reality: Prohibition is not working,” the San Francisco Chronicle urged Californians to vote in favor of Proposition 64 which creates a safe and legal system of non-medical marijuana in California.

The endorsement reads as follows:

Six years ago, California voters wisely rejected Proposition 19, crafted by determined marijuana advocates with far too little regard for the need to regulate and constrain its proliferation. Some of its elements were simply nonsensical: such as a nondiscrimination clause that would have prevented employers from banning pot smoking during breaks, laws that would have established a right to grow 5-by-5 plots that could not be usurped by local ordinances and a provision that allowed passengers to smoke in a moving vehicle. It included no state taxation.

Its defeat gave those who recognize that Prohibition is a failure — but want a more rational and responsible approach to legalization — a chance to study the issue, assess the experience of other states and come up with an initiative that controls, not promotes, cultivation and sale of the drug.

They have achieved that balance in Proposition 64.

Any serious discussion of marijuana legalization must begin with the acknowledgment of reality: Prohibition is not working. The drug is popular and readily available for recreational use, either through medical marijuana dispensaries, where 18-year-olds can purchase cannabis with a doctor’s recommendation, often after a nudge-and-a-wink; or a black market that continues to thrive. As with the era of alcohol Prohibition until its repeal in 1933, criminal enterprises have exploited the outlawing of a popular product. In the case of cannabis, Prohibition also has wreaked significant environmental damage from clandestine operations that divert water from streams, use chemicals and otherwise tamper with the ecosystem away from regulators’ scrutiny.

Prop. 64 was drafted to reflect the recommendations of a blue-ribbon commission put together by Lt. Gov. Gavin Newsom in October 2013. That 24-member panel included specialists in law enforcement, tax law, medicine and federal drug policy. The panel included members with deep apprehensions about expanding marijuana use, especially among minors. One of Newsom’s mantras is that the commission was determined to construct enough controls to keep legalization of cannabis from inducing “the next California Gold Rush.”

One of the critical elements of Prop. 64 is that — unlike its predecessor, Prop. 19 — it preserves the right for cities and counties to add their own overlays of regulations and taxes, or even bans, on marijuana businesses. The experience of medical marijuana has shown that community standards on the scale, location and practices of distribution points can vary widely. It also would allow local governments to ban outdoor cultivation. And, again, unlike Prop. 19, it empowers employers to enact policies against marijuana use during the workday.

Opponents have raised legitimate concerns about the effect of increased marijuana use on highway safety. There is no equivalent to a blood-alcohol level to assess the chemical presence of marijuana in real time. But the uptick in marijuana-impairment arrests since the legalization in Colorado has shown that law enforcement can develop protocols for prosecuting people under the influence.

No one should be under the illusion that Prop. 64 will be the final word on marijuana. It will, by necessity, be a work in progress as unintended consequences arise. It allows the State Legislature to amend the initiative with a two-thirds vote.

Prop. 64 would bring discipline and oversight to an industry that is operating in the shadows, to the detriment of public health, the environment and public safety. Vote yes on 64.

Proposition 64 is a consensus measure based on recognized best practices and recommendations from hundreds of engaged citizens and organizations. It includes strong safeguards for children, workers, local governments and small businesses and strict anti-monopoly provisions and the toughest warning label and marketing-to-kids laws in the nation.

It is supported by the California Academy of Preventative Medicine and the California Medical Association — as well as California Lieutenant Governor Gavin Newsom, bipartisan elected officials including Democratic U.S. Reps. Ted Lieu and Jared Huffman and Republican U.S. Rep Dana Rohrabacher, and an unprecedented coalition including environmental leaders, business owners, small farmers, civil rights groups, public safety experts and social justice advocates.

Paid for by Yes on 64, Californians to Control, Regulate and Tax Adult Use of Marijuana while Protecting Children, sponsored by business, physicians, environmental and social-justice advocate organizations. Major funding from Sean Parker and affiliated entities and Drug Policy Action – Non-Profit 501c4 (Committee).

Anthony Johnson
About Anthony Johnson 153 Articles
Anthony Johnson is the director of New Approach Oregon, the Political Action Committee responsible for Oregon's Measure 91 cannabis legalization campaign and co-owner of Duff Johnson Consulting. As Chief Petitioner and co-author of Measure 91, Anthony served on the state's initial Marijuana Advisory Committee and he continues to advocate for sensible policies that decrease unnecessary arrests, protect patients' safe access, and help small businesses. With Duff Johnson Consulting, Anthony helps cannabis farmers, processors, retailers, and ancillary businesses with licensing, compliance, public relations, and marketing. DJC clients include the International Cannabis Business Conference, the Oregon Marijuana Business Conference, Cannabliss, Natural Roots, and numerous medical cannabis cultivators that provide free cannabis to patients in need.Anthony co-hosts the Let's Hash It Out podcast, available here on Weed News, at, Sound Cloud, iTunes, and Stitcher. Anthony's blogs on Weed News are personal and don't necessarily reflect the views of any organization or company.