Today, the Coalition to Regulate Marijuana Like Alcohol launched its television ad campaign, with an ad featuring a Marine Corps veteran who used marijuana in place of pharmaceutical painkillers to alleviate pain associated with fractures in his leg. The theme of the ad will also be incorporated into billboards appearing across the Las Vegas metro area.
The television ad, which can be viewed here, shows Brian Eberhart, a Marine Corps veteran, discussing his experience after being injured while serving.
The following is the transcript of what Mr. Eberhart says in the ad:
“When I was in the Marines and I did fracture both my tibia and fibula. They gave me multiple painkillers – Oxycontins, Percocets, Hydrocodone, painkillers, and painkillers. You’re addicted. You know you’re addicted. The pride that I took being a Marine was gone. With marijuana, I felt like not only can I treat myself and treat the pain, I could also live. Dealing through the VA, it isnever talked about. It was never an option. Why do I have to live in pain?”
The Coalition to Regulate Marijuana Like Alcohol touted this ad as highlighting a key benefit of a legal, regulated marijuana market for adults.
“One of the benefits of a legal, adult-use marijuana market is that veterans and other patients will have greater access to a substance that can help them therapeutically,” said Joe Brezny, spokesperson for the Coalition to Regulate Marijuana Like Alcohol. “We know that there are veterans who cannot obtain medical marijuana because VA doctors are prohibited from recommending it. We also know that some patients cannot afford the costs associated with becoming a medical marijuana patient. Given that marijuana is objectively less harmful than alcohol, why should we punish adults who would like to use it to alleviate their pain, help them sleep, or address some other condition? Thebottom line is that we shouldn’t punish them. We should instead make their access to marijuana safer and more reliable.”
State Sen. Patricia Spearman (D – North Las Vegas) added: “As a veteran myself, I am very sympathetic to the plight of veterans who are suffering with pain, PTSD, or any other condition. If marijuana can help these veterans, I think it is our obligation to allow them to obtain the relief they deserve. If VA doctors are unable to provide recommendations to veterans so that they can obtain medical marijuana, there should be another option. A legal, adult-use marijuana market can address that need.”
The billboard, an image of which is attached below, features a photo of Mr. Eberhart and the phrase “Help more veterans ease their pain.” It will appear on more than a dozen billboards in the Las Vegas metro area over the coming week.
Question 2 would make private possession of up to one ounce of marijuana legal for adults 21 years of age and older. It would establish a tightly regulated system of licensed marijuana retail stores, licensed cultivation facilities, licensed manufacturing facilities, licensed testing facilities, and licensed distributors. The measure would establish a 15% excise tax on wholesale marijuana sales, which would cover the cost of regulating the system and help fund K -12 education in Nevada. Adult-use marijuana sales would also be subject to state and local sales taxes.