CannaRoyalty Corp. d/b/a Origin House (CSE: OH) (OTCQX: ORHOF) (“Origin House” or the “Company”), a leading North American cannabis products and brands company today announced that the Company has entered into a strategic agreement (the “Agreement”) with Viola, whereby Origin House has an exclusive license to produce, package and sell all Viola products in California.
Pursuant to the Agreement, effective January 24, 2019, Origin House’s distribution subsidiary, RVR Distribution, will be the exclusive distributor of all Viola products in California. As the exclusive license holder, the Company will also arrange for the production of Viola’s products, either in-house or through third-party manufacturers.
Viola, founded by NBA star forward Al Harrington, offers consumers an elevated experience through the growing, marketing and selling of ultra-premium grade shatter, wax, live resins and concentrates to the medical and recreational cannabis industry. Viola premium flower, pre-rolls, extracts and vapes are currently sold in over 100 dispensaries in California, as well as in dispensaries across the states of Colorado and Oregon. Viola will also be launching in Michigan later this year in a vertically-integrated facility which includes cultivation, processing and retail operations.
Afzal Hasan, President and General Counsel at Origin House stated, “We’re excited to partner with Viola, which has proven to be very successful in the US marketplace and has great growth potential. This transaction is the first of several that we have been advancing, which leverage and demonstrate the potential of our business model. Our combination of a state-wide distribution footprint, in-house packaging and manufacturing expertise, along with the recently added ability to perform contract cultivation, has made us an ideal one-stop-shop for brands like Viola.”
Al Harrington, Founder and CEO of Viola commented, “Origin House’s unique approach towards growing cannabis brands to scale was a key factor in partnering with them. We are confident in their ability to efficiently manufacture and distribute compliant cannabis products across California, which positions them well to take Viola to the next level. We look forward to integrating our products under the Origin House banner and continue to drive synergies in the largest and most dynamic cannabis market.”
Originally founded in Denver, CO, Viola is named in honor of Al Harrington’s grandmother, whom cannabis has aided in life by reducing the pain and blindness caused by glaucoma. Viola now operates in Colorado, Oregon, California and Michigan. As experienced multi-state operators, Viola focuses on producing premium cannabis products including flower, vapes, pre-rolls and butane extracts. The Viola team also works closely with dispensaries to curate specific strains and products based on the specific tastes of consumers.
About Origin House
Origin House is a growing cannabis products and brands company operating across key markets in the U.S. and Canada, with a strategic focus on becoming a preeminent global house of cannabis brands. The Company’s foundation is in California, the world’s largest regulated cannabis market, where it delivers over 130 branded cannabis products to the majority of licensed dispensaries. Origin House’s brand development platform is operated out of five licensed facilities located across California, and provides distribution, manufacturing, cultivation and marketing services for its brand partners. The Company is actively developing infrastructure to support the proliferation of its brands internationally, initially through its acquisition of Canadian retailer 180 Smoke. Origin House’s shares trade on the Canadian Securities Exchange (CSE) under the symbol “OH” and on the OTCQX under the symbol “ORHOF”. Origin House is the registered business name of CannaRoyalty Corp. For more information, visit www.originhouse.com.
Source: press release