Yes on 4 Campaign volunteers knocked on nearly 1,000 doors in Boston and Cambridge on Saturday and will canvas neighborhoods through Monday in a final push to replace marijuana prohibition with a regulated and taxed system.
Volunteers are making thousands of calls from phone banks in several communities over the next three days and will be distributing Yes on 4 literature at various pedestrian-abundant locations in urban areas, field director Jared Moffat said. The campaign will also be utilizing various social media platforms to encourage turnout among younger voters, Moffat said.
“We have a committed group of volunteers and we’ve put together a strong finish-line push combining traditional and cutting-edge contact methods to reach as many voters as possible across all age groups,” Moffat said. “We expect a close vote so we’re doing everything we can to get out our message about the many benefits of replacing the current system with a regulated and taxed approach.”
Volunteers passed out Yes on 4 literature to hundreds of early-voting Boston residents waiting in line outside City Hall on Friday. Volunteers also held Yes on 4 signs and banners along various highway overpasses during the Friday evening commute.
The campaign is running TV ads in the Boston, Springfield and Providence markets through Tuesday and will air new social media videos focusing on the opioid epidemic in Massachusetts. Studies have shown that states with legal marijuana systems have experienced significant drops in opioid overdoses.