Cowen Inc. (NASDAQ:COWN) (“Cowen” or “The Company”) and Headset (“Headset”) today highlighted their data sharing partnership with the publication of Cowen’s THC Tracker, a report authored by leading research analyst, Vivien Azer, analyzing cannabis sales trends across three legal U.S. markets. The report leverages Headset’s point-of-sale data in Washington, Colorado and Oregon to glean quantitatively-derived and data-driven insights into the rapidly emerging legal consumer market for cannabis.
“In an industry that is growing and evolving as quickly as the legal cannabis industry, it is critical to base investment research on analysis that is rigorously data-driven,” said Vivien Azer, Managing Director at Cowen. “The distinct trends noted in today’s report around pricing, disruptive form factors and shifting consumer preferences are squarely based on sales data drawn from states representing nearly one-quarter of the total U.S. population residing in jurisdictions that have legalized cannabis for adult-use. That is the kind of data that has traditionally been lacking in the cannabis industry, so I’m delighted that our partnership with Cy Scott and Headset is paving the way for this next step forward in our research thought-leadership in the sector,” concluded Azer.
Vivien Azer has been recognized by Institutional Investor on multiple occasions for her analysis of the Tobacco sector and estimates the U.S. cannabis industry could reach $75 billion in sales by 2030.
“As the industry continues to mature at an ever increasing pace, it is critical for operators to understand consumer purchase patterns derived from real-time point-of-sale transaction data,” said Cy Scott, Headset Co-founder and CEO. “Cowen has been forward thinking in their industry-leading research for this new industry, establishing themselves as thought leaders with well-thought out analysis built on data. We are happy to be partnered with Cowen as they continue to offer services in their coverage and event hosting around the cannabis industry.”
About Cowen Inc.
In September 2016, Cowen became the first major investment bank and brokerage firm to initiate research coverage of the emerging legal cannabis industry, publishing a 110-page Ahead Of The Curve™ report incorporating the work of ten senior analysts spanning health care, technology, consumer and Washington policy. Since that time, Cowen has led the financial services industry in its publication of in-depth research and hosting of content-driven industry events aimed at understanding the wide ranging opportunities and implications presented by the cannabis industry.
Cowen Inc. is a diversified financial services firm and, together with its consolidated subsidiaries, provides alternative asset management, investment banking, research, sales and trading, prime brokerage, global clearing and commission management through its two business segments: Cowen Investment Management and its affiliates make up the Company’s alternative investment segment, while Cowen and Company, a member of FINRA and SIPC, and its affiliates make up the Company’s investment bank segment. Cowen Investment Management provides investment management solutions to a global client base and manages a significant portion of Cowen’s proprietary capital. Cowen and its affiliates offer industry focused investment banking for growth-oriented companies, domain knowledge-driven research, a sales and trading platform for institutional investors, global clearing and commission management services and also a comprehensive suite of prime brokerage services. Founded in 1918, the firm is headquartered in New York and has offices worldwide. To download Cowen’s investor relations app, which offers access to SEC filings, news releases, webcasts and presentations, please visit the App Store for iPhone and iPad or Google Play for Android mobile devices.
Headset is a data and analytics service provider for the cannabis industry, with a mission to help operators make more informed business decisions through data. Headset focuses on consumer transaction information to help cannabis retailers better optimize operations while leveraging aggregate and retailer-direct sales data to provide product manufacturers, processors and distributors the tools to identify trends and opportunities, stay competitive, and collaborate with retail customers.
In addition to leading-edge analytics and data visualization platforms, Headset frequently releases industry reports, sharing the insights from their aggregate data with the growing cannabis industry.