Arizona Legalization Campaign Launches Spanish-Language TV Ad Highlighting Benefits


The Campaign to Regulate Marijuana Like Alcohol has launched a statewide Spanish-language TV ad in support of Prop. 205. The 30-second spot, titled “Regulation Works,” sets the record straight about the impact a similar ballot initiative has had in Colorado. Watch the ad below or online at

The ad begins by asking, “What can Arizona learn from Colorado?” It then answers, “We can tightly regulate and tax the sale of marijuana.”

“According to the Colorado state government, marijuana use among high school students has not increased since legalization,” the ad states, showing a citation from a June editorial touting the results of the Healthy Kids Colorado Survey, which had just been released by the Colorado Department of Public Health and Environment. It found, “marijuana use among high school students has not increased and is roughly the same as the national average.”

“At the same time, Colorado is generating millions of new tax dollars for public schools,” the ad continues. It cites the Colorado Department of Revenue, which reports marijuana taxes raised $40 million for public school construction in FY 2015-2016, just as voters were promised. According to an issue brief prepared by Colorado Legislative Council Staff, schools have received more than $138 million in total state marijuana tax revenue.

“Here in Arizona, we finally have a choice,” the ad says, noting, “We can vote ‘yes’ on Prop. 205 and provide $55 million to our public schools every year.” The figure is drawn from an analysis of the initiative released in July by the Arizona Joint Legislative Budget Committee.

Statement from Arizona State Rep. Mark Cardenas:

“By regulating the marijuana market, we’ll take money away from cartels and put it into schools. Having safer communities and stronger schools is a win-win for every Arizona community. That’s why I’m voting yes on Prop. 205.”

“Poner regulación en el mercado de marihuana nos da la oportunidad de tomar ese dinero de los narco traficantes y ponerlo en las escuelas. Tener comunidades más seguras y escuelas más Fuertes beneficia a cada comunidad en Arizona. Es por eso que voy a votar sí en la propuesta 205.”

Source: Arizona legalization campaign press release

Johnny Green
About Johnny Green 2485 Articles
Johnny Green is a cannabis activist from Oregon. Johnny has a bachelor's degree in public policy, and believes that the message should always be more important than the messenger. #LegalizeIt #FreeThePlant